What is Media?

There is a standard definition of what media is, but I do not care about that definition. To me, media is whatever sparks something inside of you. When watching news on television, it may spark anger, when viewing photos it may spark joy or jealousy, listening to different genres of music can spark various reactions from peace to excitement. Media is making you feel something.

When someone releases some sort of media, they are trying to spark something in you. It may be to create a sense of want for their product or it may be to incite a reaction to draw awareness to something. They create the media they want you to have, but what kind of media do you want to have? Advertisements have become distracting and clutter the screen. They interrupt the video or music we are listening to and distract us from the moment.

When my wife was in labor with our first child, we had a music streaming service on a classical music station to keep my wife relaxed. She was for a half of an hour or so before the commercial began blaring taking away the relaxing moment with my wife yelling to turn it off. Shouldn’t we have more control of our media and more say in what we want. What about interacting with media on a new level, a deeper level?

Matthew Lesseg Media strives to do just that. Media should not be like a fast food meal: quick, easy, and full of empty calories. Media should be a cooked to order meal that takes time, is nutritious yet delicious, leaving one satisfied after eating it. Why not make media more personal? Why not make media about you? Wish you could read an article and wish you could read both sides of the story? Us too. Wish you could watch a video with multiple angles and not just one biased angle? Us too. And with Matthew Lesseg Media, that is exactly what you will get.